Polina and digital marketing are almost synonyms. That’s why her articles contain a treasure trove of knowledge in this domain. She is an adept of the person-to-person approach based on client psychology (whatever that means). You can find her articles published by FireBear and mentioned in Magento Tech Digests. In her spare time she enjoys doing yoga and practicing pottery.
Three removes are as bad as a fire. Benjamin Franklin
If you’ve ever moved to a new place, you know that this quote is close to being true. Every move brings chaos, losses, and damages. So there is no wonder that Magento 1 store owners shudder at the thought of migrating to Magento 2.
How to deal with all the customization made for the current website?
How to save all the features?
How not to ...
For a lot of businesses, having a website is one of the most important platforms that they can use to leverage their company. Whether you offer goods or services, a website can surely help your company reach new heights, not to mention customers. Although having a website isn’t as foreign of an idea as it was, standing out against your industry is probably the biggest hurdle to accomplishing yo...
When we talk about 2020, we usually think about the challenges it brought to us: pandemic, lockdowns, economic crisis, and other unpleasant events. But no matter what, this year is finally over. So today, we will look back and see what we have done and try to predict what 2021 will bring us.
Amasty results of 2020
Even though the pandemic forced our team to work remotely for health and safety ...
Seven out of ten users that come to your Magento 2 store don’t complete the purchase leaving the cart abandoned. That is the reality.
Then we thought whether there was some way to keep users in store converting them into customers. The things we tried and that worked we’ve described below.
Learn how to retain your abandoners→
How much you lose because of abandoned carts
Before we will make som...
As you may know, we currently develop our very first theme for Magento 2 - Jet Theme. It is already available for pre-order, so we decided to share more details about this product. In this article, we will talk a bit more about why we decided to develop our theme, what benefits it has, and what problems it solves.
Why did we develop this theme?
We are well known as the Magento extensions vendo...
Do you know this old-fashioned tradition to propose with a diamond ring?
Well, it’s not so old actually.
This tradition is a result of the thoughtful advertising of the De Beers company. In 1948 they created a slogan: A Diamond Is Forever that stressed the importance of engagement with a diamond ring. And 72 years later it became a tradition that provides profit not only to this jewelry company...
With the social distancing people shift to online life. This caused an increased demand for subscription products like well known to us all Netflix, Disney, HBO, and other streaming services. The share of Amazon Prime members increased by 16% from 59% of all shoppers last year to 75% nowadays.
But the automatic billing model doesn’t limit to entertainment SaaS, people want to get their cosmetic...
As stated in the OC&C Strategy Consultants report, the total amount of money spent on shopping via a voice assistant will increase by up to $40 billion in 2022. There are 2 main reasons for this: the increasing mobile traffic and the growth of smart speaker devices sales. At the beginning of 2019, the mobile share of the retail traffic was around 64% according to Statista research. This sho...
You need to have statistical data to sell not worse than Amazon and manage your business by making data-driven decisions. Advanced Reports for Magento 2 gets you the current information about your customers’ behavior. This extension provides 20+ detailed report types that are merged into 3 big groups: sales, catalog, and customers.
→ Go to extension
Basic features of Advanced Reports and how t...
Have you been facing low conversion rates at your store? If yes, then you are not alone. According to statistics, the global cart abandonment rate for e-commerce is nearly 70%. There are many reasons why shoppers choose not to buy your products after they have added the products to their carts. In this article, we will go through how you can address these issues and optimize your e-commerce checkout page by taking just ten actionable steps.
One of the biggest puzzles in retail business is consumer behavior.
Why do they buy goods?
What motivation do they have?
Why do they prefer online shopping?
Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...
Merchants are often confused about what features their online shops need right now and what they can add later.
Aiming to save your time (and attract more traffic ?), we’ve gathered valuable e-commerce statistics into ⇩ infographics and found 30 online store functional must-haves.
More detailed information on the topic
Users before they became your client take a long customer shopping jou...
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