According to the study data by MarketWatch, the global gift card market is expected to reach $716.9 billion by 2028. Another study by CapitalOne focuses on customers’ opinions and suggests that 61% of consumers spend more than the gift card amount when redeeming, with an average overspend of $31.75. Does your Magento store offer gift cards? If not, the figures above may give you an idea of why it should. If you’re considering a gift card extension for your website, this article will help you choose between the popular options: Amasty's Premium Gift Card Extension and Aheadworks’Magento 2 Gift Card.
Baymard Institute estimates the average cart abandonment rate in 2024 to be 70.19% and states that many respondents name checkout issues as their key reason for not completing a purchase. Specifically, 22% blame overly complicated checkout processes,17% report website errors during checkout, and 9% mention card payment failure. What do these stats mean for your Magento-powered business?
To be engaged in modern marketing is to be immersed in Search Engine Optimization (SEO). The question is always, “How can I raise my rank on Google?” Yes, having your site favored by the world’s largest search system is very important. But another big question, with an answer often worth even more, is: how to rank high on Bing?
In May, our team again put a lot of effort into upgrading and polishing our extensions. These updates are all about making your Magento store experience smoother for you. Check out the details below to see what’s new.
Using artificial intelligence (AI) is now essential, not optional. The right AI tools can elevate your e-commerce business by improving everything from content creation to customer service. In this blog post, we will explore ten must-have e-commerce AI tools that can transform your e-commerce platform.
According to multiple industry studies, over 80% of consumers surveyed think B2B marketing is less creative than B2C. Over 40% went so far as to say they believe B2B advertising is boring. Advertising for businesses certainly presents a different kind of challenge than B2C. But, why is that the situation? Let’s look at what you need to know to compete successfully in the daunting realm of the B2B advertising, promotion, and branding arena, including B2B e-commerce marketing essentials.
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