Articles by Katerina Starovoytova

Katerina is an e-commerce expert with extensive experience in Shopify, Wix, Ecwid, and BigCommerce. She has written over 100 articles on e-commerce topics, works with a variety of apps, and contributed to the eBook "Shopify Merchant's Bedside Book".
Meet Amasty's Sales Blast Countdown Timer for BigCommerce

Meet Amasty's Sales Blast Countdown Timer for BigCommerce

A countdown timer is one of the most powerful marketing tools out there, and for good reason. But here’s the catch: BigCommerce doesn’t offer a built-in countdown timer. That’s why At Amasty developed the Sales Blast Countdown Timer app specifically for BigCommerce.

June 17, 2025
Introducing Countdown Timer Pro for Ecwid: Create Urgency and Drive Sales

Introducing Countdown Timer Pro for Ecwid: Create Urgency and Drive Sales

There’s a simple psychological principle: when time is limited, people are more likely to take action, such as making a purchase. This is why countdown timers are so effective — they create urgency and prompt customers to act quickly before time runs out. With our Ecwid app Countdown Timer Pro, you can quickly create, customize, preview, and publish countdown timers.

June 4, 2025
Website Animations: Seasonal & Special Effects for Ecwid

Website Animations: Seasonal & Special Effects for Ecwid

Just like brick-and-mortar shops enhance their ambiance with seasonal displays, your online store can do the same with dynamic elements. If you’re looking to create an eye-catching shopping experience with just a few clicks, our new Ecwid app, Website Animations: Seasonal & Special Effects, is exactly what you need.

May 26, 2025
5 Best Use Cases for Countdown Timers to Boost E-commerce Sales

5 Best Use Cases for Countdown Timers to Boost E-commerce Sales

Countdown timers are powerful tools in e-commerce, effectively turning interest into action by creating a sense of urgency. Incorporating them into your e-commerce platform can introduce a sense of scarcity and immediacy, compelling potential buyers to make purchases before time runs out. This article explores various types of countdown timers and how to integrate them into your e-commerce marketing strategy to boost conversions and drive more sales.

February 5, 2025
ChatGPT product description prompts

15 Types of Product Description Prompts For ChatGPT AI Content Generator [With Examples]

While many users of our ChatGPT AI Content Generator rely on the default prompts our team developed after refining thousands of product descriptions, others require a more tailored approach. That’s exactly why we introduced custom prompts. But crafting the right prompt can still be tricky. In this post, we share some of the best ChatGPT prompts for product descriptions, along with examples of the results they can produce.

December 5, 2024
Shopify Apps for Black Friday and Cyber Monday

15 Must-Have Shopify Apps for Black Friday and Cyber Monday

In 2023, BFCM sales hit record highs, with Shopify merchants alone reaching $9.3 billion — and 2024 is expected to grow even more. Planning an effective Black Friday marketing strategy can be a challenge as standing out gets harder each year. To set you up for success this season, we’ve put together a list of Shopify apps that can help you boost your Black Friday strategy and maximize holiday sales.

November 13, 2024
How to Add Social Media Icons to Wix

How to Add Social Media Icons to Wix: Introducing Social Media Icons Bar

To help you grow your social media followers list using a Wix store, Amasty has released the Social Media Icons Bar app. With it, you can easily add social media icons to your website. Unlike Wix's native functionality, which limits icon display to certain pages, our app ensures social icons are visible on every page, making it easier for visitors to connect with you. In this blog post, we'll show you how to add social media icons to your Wix site, enhancing engagement and visibility.

September 3, 2024
Sticky Social Media Icons Bar for Ecwid

Introducing the Sticky Social Media Icons Bar for Ecwid

Research indicates that consumers are more inclined to purchase from brands they follow on social media. To help Ecwid users benefit from this trend, we’re releasing the Sticky Social Media Icons Bar app.  Amasty’s new app allows you to create a sticky bar with your business’ socials, which remains visible as customers scroll through your website. The constant visibility ensures that your social media channels are always top-of-mind for your customers, making it easier for them to connect with you and engage with your brand.

August 26, 2024
Image Optimizer for Shopify

How to Compress Images in Shopify Without Hassle

Almost 72% of users say that the quality of a brand's photograph influences their purchasing decisions and 90.3% believe photography is a key point in closing an online sale. Why not just upload those stunning 8K ultra HD photos then? Unless you wish for your website to constantly hiccup while loading, you don’t want to do that. Why do you need to balance image quality with Shopify store performance? And how do you achieve that, exactly? 

August 21, 2024
EU Omnibus Directive on Shopify

How to Implement EU Omnibus Directive on Shopify

Selling in the European Economic Area comes with its own set of regulations that you need to follow. One of the major directives your store must comply with is the Omnibus Directive. The European Omnibus Price Indication Directive, also known as the EU Omnibus Directive (2019/2161), aims to ensure pricing transparency and enhance consumer rights in the digital economy. This article will guide you on how to set up your Shopify store to adhere to this EU price indication directive.

August 19, 2024
Wix Age Verification App

Meet Amasty's AgeCheck: Age Verification App Now Available on Wix

In the US, businesses that sell or distribute age-restricted content must verify that customers are at least 18 years old. Other countries also enforce strict age verification laws for age-restricted content to ensure legal compliance and protect minors. Otherwise, you can face a fine of up to $10,000 per day. To help your site comply with these legal requirements, Amasty has released AgeCheck: Age Verification for Wix. This app makes it easy to create age verification popups on your Wix website, ensuring you stay compliant and avoid hefty fines.

August 12, 2024
ShopAlert: Admin Notifications App for Shopify

ShopAlert: Admin Notifications App for Shopify to Never Miss Key Store Events Again

Managing a Shopify store means having to stay informed about every critical event. However, constantly monitoring and promptly notifying the relevant departments can take time and effort.  Amasty’s new app, ShopAlert: Admin Notifications, simplifies this process by automatically sending alerts to specified email addresses whenever an event occurs. This app saves store admins hours of manual work, ensuring timely actions and efficient store management.

July 17, 2024

This blog was created with Amasty Blog Pro

This blog was created with Amasty Blog Pro

Loading