Articles by Volha Bezpalaya

Analyzing user behaviors and optimizing touchpoints, Volha crafts seamless shopping experiences. Her expertise in aligning business goals with customer needs helps brands enhance every stage of the user journey.
Best Ecommerce KPIs

20 Best Ecommerce KPIs to Evaluate your Business

Discover the most important ecommerce KPIs and metrics to track performance, boost sales, and make smarter marketing decisions.

April 8, 2026
Import Products

How to Import Products from Any Website to Shopify

Manual product entry costs time and invites errors. This guide explains every method for product import from any website into Shopify. Find the right approach and ensure a smooth, error-free transfer.

March 10, 2026
Magento vs PrestaShop

Magento vs PrestaShop: Which Platform Is Best in 2026?

Choosing between Magento and PrestaShop? Your business scale and complexity are the deciding factors. While PrestaShop is a solid, cost-effective solution for standard stores, Magento stands apart as the powerhouse for high-growth, intricate commerce. This breakdown reveals when its superior scalability, customization, and native enterprise features justify the investment. Discover which platform aligns with your strategic ambitions.

February 11, 2026
Magento mobile app

How to Develop a Magento Mobile App

Ready to expand your Magento store's reach? This step-by-step guide breaks down the entire process of developing a dedicated mobile app, from planning and design to development and launch. Learn how to connect your Magento backend, implement key features, and create a seamless shopping experience for your customers on the go. Start transforming your e-commerce presence today.

January 14, 2026
FIFO

What FIFO Means in Inventory

Inventory spoilage and financial waste often stem from a simple mismanagement issue: not selling oldest stock first. The FIFO (First In, First Out) method provides the systematic solution, ensuring product freshness and clearer financial reporting. This guide explains how FIFO works, its key benefits for profitability, and how to implement it in your operations. Learn how to transform your inventory management and protect your margins.

December 10, 2025
Google Business Profile for E-commerce

How to Attract More Visitors to Your Google Business Profile

Is your Google Business Profile working for you? Learn how to unlock its full potential to attract more visitors, increase engagement, and effectively drive traffic to your business.

November 11, 2025
how-to-optimize-images-for-seo

How to Optimize Images for SEO?

Image SEO is a powerful thing to make your visuals rank in the image search, bring traffic, and benefit sales. Learn how to optimize your images for SEO, making them both search engine and user-friendly.
October 8, 2025
Magento-2-Open-Source-Commerce-Commerce-Cloud-blog

Magento 2 Open Source, Commerce, and Commerce Cloud | Advantages, Disadvantages, Drawbacks

Once you have decided to open an online e-commerce store powered by Magento 2, you have to choose the most suitable edition: Open Source, Commerce, or Commerce Cloud. Each edition provides users with a specific set of features. So, the sure method to select a relevant edition is to identify your requirements and to relate them to the capabilities of Magento 2 Open Source, Commerce, and Commerce...
September 2, 2025
How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

How to Build a Custom Shopify App: Step-by-Step Guide for Merchants

Shopify’s App Store includes more than 6,000 apps and gives merchants an extensive toolkit to upgrade their online stores. Despite this extensive selection, many store owners struggle to choose and integrate the right apps that align with their business needs. This article offers expert recommendations and strategies to help store owners plan, build, and deploy a custom Shopify app.

August 26, 2025
A Guide to Shopify Theme Customization

A Guide to Shopify Theme Customization

According to McKinsey research, companies that excel at personalization generate 40% more revenue than average players. But many store owners face challenges in distinguishing their brand due to generic templates and a lack of customization knowledge. Below, we offer a comprehensive guide to Shopify theme customization, addressing common challenges.

July 28, 2025
Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Automate Brand Page Content in Magento 2: Shop by Brand x AI Content Generator

Strong brand pages can attract organic traffic, support long-tail keywords, improve site structure, and build customer trust. In short, brand pages quietly play a huge role in SEO, user engagement, and conversion rates. But how do you scale content production without sacrificing quality? In this article, we’ll show you how to automate up to 80% of brand page content creation using two Amasty modules: Shop by Brand and the ChatGPT AI Content Generator.

June 25, 2025
How to Build a Custom Shopify Theme: Complete Development Guide for 2025

How to Build a Custom Shopify Theme: Complete Development Guide for 2025

If you're aiming for a truly unique brand experience, a custom Shopify theme is the way to go. In this article, you'll learn how to make your own Shopify theme from the ground up. We’ll explore Shopify’s theme structure, working with Liquid, and the best practices for a distinctive and high-performing online store.

June 3, 2025

This blog was created with Amasty Blog Pro

This blog was created with Amasty Blog Pro

Loading